Client: Cairnsmhor

Brief: To redesign the existing range of packaging which had been underperforming

Result: Atmospheric photography and evocative food styling, teamed with a bright colour palette and existing black tartan and logo creates a very decadent, luxurious brand which now has serious ‘grown up’ shelf appeal and much wider retail appeal.

The redesign of Cairnsmhor packaging has resulted in a 100% growth in sales in just one year!

FEATURED THIS MONTH IN PACKAGING NEWS - 'FRESH DESIGN FOR A BRAND REVIVAL' - click to read online